Dermatology Search Engine Optimization | BKA Content – Technologist

Refresh Older SEO Content

Some medical information stays the same for many years. Other information may become out of date as new techniques, research, and technology emerge.

Out-of-date content can give readers the impression that your practice is out of touch with modern medicine and decrease the effectiveness of your dermatology search engine optimization. Make sure you update your older dermatology content with the latest technological advances, up-to-date statistics, new procedures, and the most recent research.

Freshness also plays a role in your search engine rankings. Search algorithms devalue content that doesn’t have any recent updates, particularly in fields such as dermatology where up-to-date information is crucial.

Patient attitudes and concerns may also change over time. Make sure your content matches what current patients are looking for in a dermatology provider.

Perform Regular SEO Maintenance

You should be constantly monitoring the performance of your dermatology SEO content so you can make adjustments where necessary. You also need to stay informed about changes to search engine algorithms that could impact your rankings.

Check for links that no longer work and edit or remove them. Too many broken links will drive down your rankings and frustrate your visitors.

When medical terminology or jargon changes, go through your old content and update the medical terms you use to reflect current terminology. Be sure to also update your metadata and alt tags as needed.

Audit Site Content

In addition to performing ongoing maintenance, periodically audit your content to identify problems and opportunities with your dermatology search engine optimization. Search engines particularly scrutinize the accuracy of medical content.

It is important to check all of your content for accuracy to avoid loss of reputation, potential lawsuits, regulatory compliance violations, and lower search engine rankings. Make sure your content complies with HIPAA privacy laws.

Other factors you should check for include:

• Underperforming pages
• Outdated information
• Proper keyword usage
• Mobile-friendliness
• Page loading speed

Use the insights you gain through the audit process to improve your SEO practices. Pay attention to which blogs or web pages perform best and lean into those strengths. For example, you might discover that 500-word blogs that answer a simple question get traffic for you. Adversely, you might need longer, more in-depth pieces to catch Google’s attention. 

Build Backlinks

Backlinks are links from other sites to content on your site. Search engines rank pages with backlinks from authoritative sites higher than those without.

You can encourage backlinks by creating useful, engaging, and shareable content. When the dermatology content you produce provides value to readers, other related sites will naturally want to link to it.

You can also boost your backlinks by building relationships with local businesses, other medical providers, and community members. Share your expertise by guest posting on relevant sites. 

Include external links to credible pages in your content. Some of those pages may choose to link back to your site. Avoid linking to sites that provide misleading information or make unverified medical claims.

Finally, considering working with a professional link building team to boost your results. For sites that have established SEO content, white-hat links are often one of the most important factors in pulling traffic to your blogs.

Use Social Media

While not necessarily a component of SEO, social media is another important consideration. Most of your potential patients are on platforms like Facebook, TikTok, and Instagram. Sharing your content to popular social media platforms can help build your audience and bring more awareness to your practice.

Take the opportunity to create a social media post to go along with each blog you publish. If you need more to post about, focus on engaging content such as quick educational posts and skincare tips. Share patient testimonials and success stories. However, don’t make your social media all about you. Also share content from other creators and businesses that is relevant to your audience.

How BKA Helps With Dermatology Search Engine Optimization

Our dermatology search engine optimization specialists can help you increase your traffic, boost your sales, and improve your rankings for your target keywords. We have a wide range of experience working with medical practices and understand the unique approach you need to rank. Choose from a customizable array of SEO services to obtain high quality content, blog posting and updating, link building, social media scheduling and more for your site without having to produce it all yourself. Learn more and get started today.