How Do AI Detectors Work? – Technologist

Are AI Detectors Actually Accurate?

Today’s AI detectors are not as accurate as their creators would like you to believe. While they can estimate the likelihood of a piece being 100% written by AI, there are many caveats.

For example, how do AI detectors work in an academic setting? These texts tend to be more formal and impersonal, and they may have less perplexity to avoid confusing the reader. Since these are the expectations for an academic paper, how helpful are AI detectors in this situation?

Unfortunately, institutions of higher education must grapple with this issue. For now, instructors must use their best judgment to prevent plagiarism. Universities and other organizations encourage staff to combine AI detection software with critical examination:

  • Does the text have a strong, singular argument or opinion?
  • Are there typos?
  • Does the paper answer the assigned question?
  • Are the facts correct, and are the citations genuine?

If the answer is “no” to multiple questions, the work has a higher likelihood of being AI generated.

What about the SEO content creation space? How does AI detection work regarding social media posts, blogs and web pages? While many companies prefer an authoritative voice, others want to present themselves as friendly and conversational. With the latter, it may be easier for AI detectors to identify machine-generated writing.

Can You Make AI-Generated Content Undetectable?

Is it possible to create 100% AI-generated content that’s undetectable? While technically possible, it involves a lot of luck under very specific circumstances. However, there’s a reliable way to avoid setting off the detectors: Inject a little human creativity.

Generative AI works best as a tool to assist human creators. You can use it in a variety of ways:

  • Creating lists of SEO keywords
  • Brainstorming marketing ideas
  • Making outlines for longer content
  • Creating timelines for social media posts
  • Creating basic copy to use as a starting point for more work

How do AI detectors work when humans expand on machine-generated ideas? Generally, there’s no way for a detection program to parse text and pick out which concepts came from a person and which came from a computer.

Human collaborators can help you avoid AI pitfalls such as misinformation. Trained SEO writers can vet information and citations generated by ChatGPT, preventing embarrassing errors. Human editors can spot linguistic missteps, such as incorrect subject-verb agreement, repetitive word choice and unclear messaging.

Human creators can also be on the lookout for implicit bias. One of generative AI’s greatest weaknesses is its training datasets: A lot of the internet contains biases about race, class, religion, gender — all the things we humans struggle with. However, we can recognize problematic content and correct it. To AI, these things may just be the most common aggregated data.

Pairing AI’s time-saving generation with human insight and ingenuity makes for content that’s undetectable and effective. As AI technology progresses, it’ll likely become even easier to use this way.

Do AI Detectors Work Against SEO?

How do AI detectors work regarding SEO? Google relaxed its anti-AI generative stance for web pages in favor of focusing on content quality, so currently there’s a low chance of algorithms integrating AI detection. This means you can pursue a strategy that works for your marketing needs. Keep in mind that poorly done content, AI or otherwise, will be flagged and hurt your site as a whole. Fortunately, the experts at BKA Content can produce high-quality pieces that utilize some AI generation, machine-assisted brainstorming or 100% human work depending on your preferences and project needs. Get started now to see what the latest SEO technology can do for you.

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